• by Ray Schultz , July 27, 2021

Forbes has launched an ecommerce store, offering branded apparel and other products.  

The Forbes Store initiative includes collections created for the magazine’s ForbesWomen and Under 30 platforms.  

For instance, Forbes has partnered with Boys Lie, an apparel brand founded by Forbes Under 30 alumni Tori Robinson and Leah O’Malley, on a line that will be available July 30. 

“Being part of the 30U30 community has truly opened doors for our brand,” Robinson and O’Malley state.  

Later this year, Forbes will unveil projects with other designers, including DomoINK.  The Forbes Women collection will appear later this year.  

“The Forbes Store is designed to provide our loyal communities with merchandise and apparel in an effort to connect with our audiences on a personal level,” states Emily Jackson, vice president, ecommerce for Forbes. The designs are tailored to “celebrate and champion entrepreneurs, women and millennials.”

Products and services are selected by Forbes editors in reviews, recommendations and buying guides.  that span categories from home and kitchen to tech and electronics.  

The Forbes Store site now allows visitors to pre-order from the signature collection of T-shirts, caps and bags. The Forbes & Boys Lie collection, featuring items such as shirts and shorts, says “Coming Soon.” 

The Forbes eCommerce team also runs Forbes Vetted, a platform that helps consumers make informed purchases online.