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Old Navy Stops Segregating Plus-Size Market

Old Navy is taking more steps against fashion's usual focus on thin customers. The brand is reimagining its approach to how plus-size clothes are designed, manufactured and displayed, including making it possible for customers to shop sizes 0 to 30 in exactly the same way. “That means no more plus-size styles or special sections: All its offerings will be made for all sizes and will be featured in the same displays,” per Fast Company. “While Old Navy isn’t the first clothing label in the industry to do this, it is perhaps the biggest, as a mass-market retailer that serves millions of customers annually, generating $8 billion in revenue in 2020.”

Read the whole story at Fast Company »

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