• by Joe Mandese , September 1, 2021

Publicis Groupe has named veteran consultant and engineer Sylvie Ouziel CEO of Shared Platforms, a new role overseeing the advertising agency holding company’s shared services backbone, including its proprietary AI platform Marcel.

Ouziel, who reports directly to Publicis Groupe Chairman-CEO Arthur Sadoun, also becomes a member of its management committee and will work closely with the company’s data and technology divisions, including Epsilon and Publicis Sapient.

She joins from international president of Envision Digital, and previously was CEO of Allianz Global Assistance and COO of Accenture Management Consulting.