Kantar Research Finds In-Game, Streaming, Podcasts Among Most Improved Media For 'Ad Equity'
- by Joe Mandese @mp_joemandese, September 1, 2021
Digital advertising options such as in-game, streaming music/video, podcasts and social media story ads were among the most improved in terms of consumer "ad equity," a metric developed by Kantar to describe media channels and brands that consumers most appreciate ads in and are most likely to view them positively. …
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