Of viewers using another device other than their smart TV sets, 70% still use separate media devices to access streaming content. This could include Roku, Apple TV, or Amazon Fire TV, set-top-box equipment. Nearly 50% of smart TV owners stream through their video-game console.
A research study says 39% of smart TV owners expect to watch more streaming TV. At the same time, 33% who own peripheral boxes and 29% of gaming console owners also plan to watch more streaming content.
The study, from TV set manufacturer Vizio, who commissioned Magid, the research/strategy consultancy, to do the survey, was conducted via an online survey of more than 1,600 U.S. streaming TV users aged 18 to 64, along with a two-day online community qualitative study of both smart TV and peripheral owners.
The survey says consumers also stream or “mirror” content from personal devices -- 66% from a mobile phone/tablet; 58% via laptops; and 25%, other devices.