The first ad for the iPhone 13
Pro—from TBWA\Media Arts Lab-- presents the phone as “Hollywood in your pocket.” The 90-second film shows tense, high-action scenes being shot with the phone.
The
first scene looks like a gangster movie in which suspects are chased through a hallway, doing flips before one crashes through a window. Just then we see that the window is a fake one. Then we hear
the director’s voice: “And cutting. The shot’s done.” The next scene is aboard a spaceship where air is hissing and alarms blaring as two people run. Of course, that’s
revealed to be shot by an iPhone 13 Pro as well.
Next are scenes from a war movie and a romantic drama as a song’s lyric says, “Oh, this sure is like a
movie.”
Finally, there is a tense Western scene in which card players reveal their hands and one gets caught cheating. Then the crew filming breaks into celebration. The shot is
done.
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Apple announced the iPhone 13 Pro this week. The phone starts at $999. The model has a full range of 6X optical zoom and uses a Lidar scanner for faster autofocus and
nighttime portrait-mode shots. The model also has larger storage capacity options and longer battery life than other iPhone 13 models.