• by Ray Schultz , September 17, 2021

Email deliverability platform Inbox Monster has unveiled a suite of tools that it says will help brands manage their email programs within one solution. 

Users can gain visibility into deliverability KPIs and compare their performance metrics to their broader marketing programs and campaign reporting infrastructure, thanks to Inbox Monster’s analytics APIs, the company says. 

In addition, Inbox Monster has launched Inbox Pulse, an inbox placement testing tool.

“Considering the importance of inbox placement monitoring and the ever-changing landscape of consumer privacy, the email marketing community needed more robust solutions,” says Matt McFee, co-founder of Inbox Monster.

According to Inbox Monster, Inbox Pulse allows users to send daily, in-line, and pre/post-campaigns without incurring additional platform expenses, while providing these benefits:

• Unlimited placement tests across domestic and global B2C and B2B inboxes. 
• Inbox placement automation and scheduling that remove the manual process for running placement tests.
• Full seed list customization to test and monitor the inboxes that drive  success.
• Inbox location for each seed email to identify which IP addresses are reaching the inbox and which are not. 
• Header views for each seed email that show the exact responses that ISPs issue when they accept an email campaign into their mail system.