Commentary

Marketing Talent Platform WorkReduce Taps Tobaccowala, Browning For Board Roles

Marketing talent platform WorkReduce has added Heidi Browning, CMO at the National Hockey League (NHL) and Rishad Tobaccowala, senior advisor to Publicis Groupe, to its board of directors. 

Also, Michael Haight and Adam Warburton have joined the executive team in the roles of senior vice president of client success and vice president of talent acquisition, respectively. 

Post-COVID demand for marketing talent is high as agencies and marketing teams are rebounding from last year’s ad recession, when many jobs in the industry were cut. According to the company, demand has driven WorkReduce’s global expansion and tripled revenue over the past 12 months.  

WorkReduce founder-CEO Brian Dolan said the new hires and advisors “will be vital to accelerate our efforts to solve the massive talent crunch across the media ecosystem and continue to execute our strategy, drive profitability and enhance value for clients.” 

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Browning and Tobaccowala join ad veteran John Durham on the company’s board of directors. He is currently CEO-general partner at San Francisco-based marketing consultancy firm Catalyst S+F. 

Warburton previously led an 80-person team at Infosys/Google and helped technology organizations like Optus and nbn to scale domestic and globally outsourced recruiting and human-resource operations.

Haight joins after a 20-plus year career in management consulting at various firms, such as Accenture, Captech Ventures and Infinitive. 

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