You may not realize that Friday, Sept. 24 is National Horchata Day, but convenience store chain ampm plans to educate its customers.
Anyone who visits the stores (which are located on the West Coast) will receive a free horchata if they show the ampm app on their phone.
Conversation on social media about ampm’s horchata prompted the brand to start celebrating National Horchata Day two years ago in recognition of National Hispanic Heritage Month.
ampm will use paid social on Facebook, Instagram, TikTok and Twitter to drive awareness. And ampm stores will also feature festive National Horchata Day POP.
Horchata, a name given to plant milk drinks, originated in Valencia, Spain, and was brought to the New World after 1492. Recently, it has began to morph into Horchoffee, a hybrid of horchata and coffee.