Elm Street Technology, LLC, a firm that provides email marketing and other services for the real estate industry, has acquired OutboundEngine, an automation software company. Terms were not disclosed.
The firms hope to create a one-stop shop for all aspects of real estate marketing, says Prem Luthra, president and CEO of Elm Street Technology.
"Not only does OutboundEngine's tech stack add an additional layer of opportunity for our current real estate client-base, they also are focused on servicing a larger audience segment such as mortgage and lending," Luthra notes.
The acquisition also “complements and expands” Elm Street’s Elevate, a platform that provides a single vendor and point of contact, the firm claims. Elevate helps marketers with email, IDX websites, lead generation services, CRM, social, text and blog marketing automation, transaction management and recruiting and retention campaigns, it says.
This is Elm Street’s tenth acquisition since its founding in 2016. The company. The others includeVoicePad, FlowROI, IDX Broker, eMerge, AgentJet, Listingbook, RLS2000, Morris Marketing / IXACTContact, and Consolidated Knowledge.
Early last year, Elm Street formed a strategic partnership with Aquiline Capital Partners, a private investment firm.
This has enabled Elm Street Technology to accelerate its organic growth and to pursue strategic acquisitions.