Around the Net

'Where's The Beef?' Creative Director Cliff Freeman Dies

Award-winning copywriter and creative director Cliff Freeman has died at age 80 of pneumonia. Inarguably, the award-winning copywriter's most memorable spot was the one for Wendy’s in which a gravelly voiced old woman shouts "Where’s the beef?" at the sight of a puny hamburger patty in an oversized bun, per The New York Times. He founded Cliff Freeman & Partners in 1987. “Almost all our clients are Davids up against Goliaths,” Freeman told New York magazine in 1993. “We have to win with wit.”

Read the whole story at New York Times »

Next story loading loading..