Magna Predicts Uneven Growth In Ad Spending For 2022
- by October 7, 2021
IPG Mediabrands' Magna unit last week raised its forecast for U.S. ad spending on expectations the ongoing recovery from the pandemic recession will lift demand, though it predicted uneven growth by media channel.
The agency estimated ad spending will grow by 11.6% to $309.8 billion, with particular strength in cinema, …
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