• by Tanya Gazdik , October 9, 2021

Hyundai and Amazon Ads are enhancing the car shopping experience with new features launching on Hyundai’s Evolve showroom on Amazon. 

The expansion of the digital showroom allows shoppers to discover available vehicles at participating dealers and begin the vehicle selection process directly on Amazon. 

Customers can configure and estimate the price of their desired Hyundai vehicle, locate real-time inventory and contact dealers to complete the sale. The Hyundai Evolve showroom can be found at Amazon.com/Hyundai.

Hyundai’s goal is to provide a “digital and transparent retail experience in partnership with our dealer body,” said Jose Munoz, president and chief executive officer of Hyundai Motor North America. 

“The events of the last 18 months have made it clear that many consumers want a car buying process that aligns with how they purchase nearly everything else in their life,” Munoz says in a release.

The end transaction remains 100% with dealers, says Angela Zepeda, chief marketing officer at Hyundai Motor America.

“This just allows over 2.45 billion monthly shoppers to have even easier access to Hyundai inventory with a best-in-class seamless experience you expect with Amazon,” Zepeda, wrote on LinkedIn. ”Being on the world’s biggest shopping site is a good thing. Hyundai is first, but other OEMs will soon follow.”

These new features build upon Hyundai’s Shopper Assurance digital showroom on Amazon that initially launched in 2018, and makes Hyundai the first automotive manufacturer to establish these enhanced experiences on Amazon.

Hyundai first collaborated with Amazon in 2016 with “Prime Now, Drive Now,” its first-to-market on-demand vehicle test drive program that allowed prospective buyers to book test drives through Amazon Prime Now.