Women In STEM 'Make That Change'

The nonprofit Girls Who Code is out with a new campaign tied to International Day of the Girl (Oct. 11) that celebrates women in tech in a hip-hop style. It’s targeted to young women and designed to highlight the fact that careers in science, technology, engineering and mathematics can be lucrative. Hence the campaign title, "Make That Change."

The effort kicks off with a video highlighting real women in STEM who are changing their communities for the better and girls who are following in their footsteps.

Social, out of home and editorial partnerships are also part of the campaign.

“In recent years, the tech industry has become emblematic of the stark inequalities that exist in this country, led by men focused on greed and egomania rather than on the collective good,” said Tarika Barrett, CEO of Girls Who Code. “With ‘Make That Change’ we want to empower girls to shift the status quo, to pursue careers in tech and wield them as a force for good in the world, while also proudly building an exciting future for themselves.”



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