Autotrader has launched the latest installment in its "Finally, It's Easy" campaign with new creative starring "Saturday Night Live" comedian Kenan Thompson. The work was created with ad agency 72andSunny New York.
Thompson showcases how buyers can shop the largest selection of new and used vehicles online, test drive and buy from home and get home delivery as well.
Autotrader will also debut supporting creative for digital and social media that also focuses on the ease of buying a car from home,
The company will target younger audiences across a number of TV, streaming, digital, social and audio partners —including Fantasy Football and a Twitter NFL sponsorship.
Sample the work here.