• by Ray Schultz , October 21, 2021

Cross-channel marketing platform Cordial has named Emily Culp, former CEO of Cover FX Skincare and CMO of Keds, to its board as its first outside director.

The news follows the appointment by Cordial of Rachel Bergman as its first revenue officer and Carrie Parker as senior vice president of marketing.

Culp has served for nearly seven years as an advisory board member for the Women in Retail Leadership Council, and on the boards of Mizzen & Main, Stio, and Izzy Zero Waste Beauty.

The new board member is impressed by Cordial’s “ability to orchestrate omni-channel messaging, dynamic build-out of content, and focus on driving LTV,” she states.