Connected TV ad delivery and measurement platform Innovid is expanding into China ahead of its planned initial public offering later this year.
The company has hired David Chen as executive director to manage its business in the region. Chen’s background includes having served as country manager for Google Platforms, and managing director of Publicis.
Advertisers will now be able to use Innovid technology to activate and use independent analytics to measure campaigns across leading publishers in China, in addition to the solution’s reach to CTV audiences across more than 75 other countries, according to the company.
“With the addition of the China market, Innovid clients now have a more comprehensive and near complete view of global [CTV] campaign performance,” stated Innovid CEO Zvika Netter.