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Extra Gum Suggests Pausing, Self-Editing

Drug Store News, Tuesday, November 30, 2021 5:19 PM

Extra Gum’s “Chew It Before You Do It” campaign highlights how taking a moment to chew a piece of gum before doing or saying something can help prevent awkward moments The effort, from Energy BBDO, features spots that depict holiday situations like reacting to a family member’s stupid joke. A limited-edition “Chew It Before You Do It” button will help relieve consumers from questionable situations. Each button will provide a piece of Extra Gum when pressed.

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