Advertisers Plan To Expand Digital Out-Of-Home Campaigns

  • by December 13, 2021

As more people return to their offices and venture outside, despite ongoing concerns about the pandemic, marketers are showing greater interest in outdoor campaigns.

About four-fifths (81%) of advertisers said they would recommend digital out-of-home (DOOH) in their media plans in the next 12 months, according to the DPAA’s “Media …

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