WPP’s GroupM has been appointed Colan McGeehan North America Chief Marketing & Business Officer, a new role at the company that also makes McGeehan a member of GroupM’s NA executive committee.
Among other duties, McGeehan is tasked with developing new business opportunities for GroupM agencies Mindshare, MediaCom, Wavemaker and Essence across the U.S. and Canada.
In addition, McGeehan will lead the communications and marketing teams across North America.
McGeehan joins GroupM from Publicis Health Media, where he was Chief Investment Officer.
Previously, he was general manager, health + wellness, corporate strategy at Time Inc. Before that, he was senior vice president, business development partnerships at the syndicated TV series "The Dr. Oz Show." Earlier, he held roles at Sharecare, Travora and The New York Times.