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JCPenney Goes After Gen Z Via Forever 21 Collection
- Sourcing Journal, Tuesday, December 14, 2021 5:08 PM
Forever 21 is launching merchandise in 100 JCPenney stores nationwide as well as online at jcpenney.com. “Forever 21 and JCPenney share a mission to make the latest trends accessible to all while inspiring unique style and confidence,” Michelle Wlazlo, executive vice president, chief merchandising officer at JCPenney, tells Sourcing Journal. “The addition of this brand to our portfolio rounds out our Young Minded assortment and brings an exciting new element of in-the-moment fashion.”
