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Lexus Revamps Vehicle Badge With Lettering

Lexus is doing away with its old vehicle badging, replacing it with Lexus lettering spelled out across the tailgate or trunk across all models. “As Lexus enters a new chapter under its electrification strategy, the brand is making a couple of important changes,” Brain Bolain, Lexus' global head of marketing, said in an interview with MotorTrend during the Design Miami fair. "We need some way to signify that change is coming to Lexus, and this may seem like a dumb way, but it catches your eye.”

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