Jan. 12 was National Roast Day, and Wendy’s served up some choice tweets to insult fans and other brands.
Wendy’s lobbed this one at Oreo: “When adding milk makes you taste better you’re doing it wrong.”
And another to Mike’s Hard Lemonade: “Still the worst tasting yellow liquid.”
For Aflac, the tweet was one word, “Ok” followed by an image of a tasty-looking roast duck.
The fast-food chain has celebrated the holiday since 2018, though it took a hiatus in 2020. Wendy’s worked with Ketchum, Spark Foundry and VMLY&R on the effort.