• by Todd Wasserman , January 13, 2022

Jan. 12 was National Roast Day, and Wendy’s served up some choice tweets to insult fans and other brands.

Wendy’s lobbed this one at Oreo: “When adding milk makes you taste better you’re doing it wrong.”

The fast-food chain served this one up for Oscar Mayer: “The hot dog you have to hide in mac n cheese for even children to eat. #NationalRoastDay.”

And another to Mike’s Hard Lemonade: “Still the worst tasting yellow liquid.”

For Aflac, the tweet was one word, “Ok” followed by an image of a tasty-looking roast duck.

The fast-food chain has celebrated the holiday since 2018, though it took a hiatus in 2020.  Wendy’s worked with Ketchum, Spark Foundry and VMLY&R on the effort.