Our former President looks to a different media future.
Donald Trump might get a decent audience with some conservative-leaning but small cable TV news network, NewsMax or One America News Network. But really, where is that going to get him? He needs reach and scale.
So, he tried something else, especially in the absence of that big social media access he once had. Radio!
NPR has been praised for working fairly well in the middle of the political spectrum, getting both sides of the aisle to agree to interviews. This could be a fair place for Trump to push his points.
He did it while waiting for his new, owned social-media platform to launch: Truth Social.
In the meantime, investors are buying shares of a special purpose acquisition company (SPAC), which has plans to ultimately acquire a new social media platform for billions. The SPAC — Digital World Acquisition Corp — announced a merger with Trump Media & Technology Group in October 2021.
The trouble is, the Securities and Exchange Commission is investigating it, since among other things, SPACs are not allowed to publicly target companies prior to going public.
No matter — even if that fails, it bring in lots of news and attention. An NPR interview with a companion YouTube video pulling in 521,000 views could be a good thing.
So, on national radio, Trump tells his election story, with big declarations -- sans facts, of course. (That can bog down things.)
“People have no idea how big this issue is,” says the former U.S. President to NPR host/journalist Steve Inskeep, about the 2020 election. “They’re finding things that nobody thought possible.”
Really? Tell me more!
“All you have to do is look at the findings.”
Wait — that’s not exciting. What kind of advertising line is that? It sounds boring, and time-consuming. And, by the way, I may have heard that virtually every U.S. journalist worth his salt over the last year has said there is nothing here to see. All lies.
In any event, your story isn’t compelling enough any longer. So, you need rewrite.
Apparently, the former President realized this in the middle of the NPR phone call interview — and he needed to quickly get to work.
He hung up on NPR.