• by Ray Schultz , January 28, 2022

Email provider Mailchimp has created an editorial resource for entrepreneurs of color. 

The first edition of the offering, Bloom Season, features such articles as The Mentorship Manual, How To Structure Your Business And Secure Your Brand, Creating in Chaos with Baratunde (featuring How to Citizen host Baratunde Thurston) and Family Matters.  

The goal is to provide “first-hand experiences and actionable insights, to help entrepreneurs of color realize their ambitions and rewrite the blueprint for small business success,” the site says.  

The idea for the project had its origins in the protests that took place nationwide after the killing of George Floyd in 2020, according to The Atlanta Voice.  

Mailchimp sought to “do something meaningful for a Black entrepreneurial audience,” Michael Mitchell, Senior Director of Brand Marketing for Mailchimp, told The Atlanta Voice.  

Mitchell added, “Since our main audience is focused on small businesses and entrepreneurs, how could we sort of authentically participate in the conversation but also focus on helping as best as we can.”

Mailchimp was acquired by Intuit for $12 billion last year.