• by Steve McClellan  @mp_mcclellan, February 3, 2022

Dentsu digital marketing agency Isobar has appointed Andrew Kasprzycki president for its North America region which includes the U.S. and Canada. 

Kasprzycki is tasked with driving growth in the region, finetuning its strategy and positioning and devising new talent programs. 

Most recently Kasprzycki served as Chief Evangelist Brands at the global business solutions division of LiveRamp. Previously he was executive vice president, global client lead at Omnicom’s DDB in Chicago. Earlier he held senior roles at Publicis Groupe and its media agency Starcom. 

“Equally knowledgeable in data, tech and creativity—Andrew gets that Isobar must live on the edge of emerging to succeed—eyes on the future, eager to experiment and fail fast,” commented Jon Dupuis, CEO, Dentsu Creative, Americas. 

“The pandemic changed everything for me,” says Kasprzycki. “I learned I could have massive impact at work when I found ways to bring more creativity to my daily life. We can deliver hypergrowth without endless hours of busyness, ceaseless travel and constant late nights. I’m passionate about what we can do at Isobar, but I’m even more passionate about how we do it.”