• by Steve McClellan  @mp_mcclellan, February 7, 2022

Norwegian Cruise Line has consolidated its global media agency account with Publicis Groupe’s Digitas.

OMD had previously worked with the client on traditional buying in the U.S. and Dentsu’s 360i worked with the company in the U.S. on digital media efforts.

Other agencies the company previously worked with included Neo Media World, which serviced the account in Europe.

Norwegian Cruise Line spends an estimated $67.2 million on measured media annually according to COMvergence. That includes $41.7 million on digital media expenditures and $25.5 million on offline media.

The work will be led out of Digitas’ Atlanta office and will focus on the client’s business in the U.S., Europe, Australia, Asia Pacific and Latin America. Norwegian Cruise Line is based in Miami.

Norwegian’s Chief Consumer Sales and Marketing Officer David Herrera issued a statement confirming the assignment, noting that Digitas was selected in part to “enhance and transform our global media and advertising footprint.”

“Showcasing creatively-fueled thinking paired with data and analytics, and a rooted understanding of global market cultures, we look forward to a vested partnership to grow our business and expand our brand presence worldwide,” Herrera added.