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Walmart Tops In Customer Loyalty

Walmart leads retailers in customer loyalty despite strong showing by other big-box operators and supermarket chains, according to consumer intelligence and marketing specialist InMarket. For the fourth quarter, Walmart garnered a shopper loyalty score of 5.68, well ahead of its closest big-box competitor Meijer at 3.58 and above supermarket loyalty leader H-E-B at 4.63, Austin, Texas-based InMarket said in its Insights Q4 2021 Consumer Loyalty Report, released Monday. 

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