Two of the biggest streaming TV shows -- Netflix's "Stranger Things" and Amazon Prime Video’s "The Marvelous Mrs. Maisel" -- have announced the ending of their TV series, both after five
seasons.While there has been criticism, especially around Netflix, when it comes to TV series ending quickly -- after just one or two seasons in many cases -- TV shows that make it to
the five-season level are pretty rare.
Know this: Don’t expect streamers to achieve 10- to-12 TV season-long tenures. The odds are weak that many will get to the level of ABC’s
“Grey’s Anatomy” (18 seasons) or CBS’s “NCIS” (19 seasons)
Viewers not only like a lot of content to choose from, but perhaps tire more quickly
and thus turn away from long-time favorites after a certain period.
Perhaps leave on a high. Take some apparent advice from star NFL quarterback Tom Brady, who just announced his
retirement at the ripe young age of 44.
advertisement
advertisement
Sure. He didn’t win another Super Bowl this past year -- not adding to his seemingly impossible tally of seven trophies. (Lots of
injuries perhaps did his team, the Tampa Bay Buccaneers, in). But he did lead the league in regular season passing yards and touchdowns.
Back to streaming: The longest running
Netflix original streaming TV show has been “Orange is the New Black”, which ended in 2019 after seven seasons. Later this year, Netflix’s “Grace and Frankie” will end
also with seven seasons.
But maybe these are outliers. Down the road “Maisel” or “Stranger Things”, with five each, may be as well. With many streamers
committed to each spending a massive $10 billion to $15 billion or more a year on content, there will be quicker turnover.
One strong indication here: Pulling back on releasing a
full season worth of episodes at one time -- close to what (but not exactly) traditional linear TV networks do, that is releasing one episode a week.
For example, Amazon’s
“Maisel” for season four, starting on Friday, February 18, will debut two new episodes every week -- on Fridays -- for four weeks.
If you thought it was next to
impossible to view all the new streaming content you desire, the next few years will be even tougher.
If you could, it would be a stranger thing indeed.