Americans Don't Know Whom To Trust In Media As Midterms Near

American adults are more worried about unreliable information than in the past. They also tend to see marketers and advertisers as significant sources of disinformation, according to a survey commissioned by the Institute for Public Relations.

Sixty-one percent respondents said marketers and advertisers are at least “somewhat” responsible for spreading …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications