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Heinz '57 Varieties' Slogan Helped Fuel Its Early Marketing Success
- CNN Business, Tuesday, March 1, 2022 5:19 PM
There’s a reason why H.J. Heinz was once described by a biographer as a "marketing genius.” The story behind Heinz using “57 varieties” on its ketchup bottle is
intriguing, even if the number is purely marketing. “That number has stuck around for 126 years because it reinforces Heinz as a nostalgic and distinctly American food brand — the
condiment you put on your hot dog at a baseball game or on a burger at a summer barbecue, marketing experts say,” according to CNN Business.
