• by Fern Siegel , March 10, 2022

Lippe Taylor Group has signed a partnership agreement with Worldwide Partners, a global network of independent agencies. It allows its two marketing agencies — Lippe Taylor and twelvenote — access to a global network of 75 independent and diversified market services agencies in more than 44 countries.

Lori Rubinson, Lippe's Chief Client Officer, said the alliance "allows us to create impactful campaigns locally, nationally and internationally ... we're able to scale our geographic reach, knowledge base and capabilities to benefit our clients."

WPI operates as a reverse holding company. The independent agencies own the network and determine its direction. Through WPI, agencies have access to global resources, such as insights and research from other markets, without losing their independence.

"Our unique partnership model allows all members to offer clients powerful local marketing on a global scale," said John Harris, WPI President-CEO.

Lippe Taylor client work has included Godiva, Jet.com, Black + Decker, Revlon and Wayfair.