Younger Viewers Favor SVODs More Than Broadcast TV Networks
- by R.G. Williams , March 21, 2022
Media buyers in the past couple of years have fretted that television ad inventories have shrunk as more households stream video content in a commercial-free environment. Younger viewers with broadband connections are more likely than older viewers to say subscription video-on-demand (SVOD) services as indispensable, a study by Hub Entertainment …
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