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Starbuck's App Is Changing Company Culture

Starbucks’s app has helped the company increase its bottom line, but in the process it also is changing its culture. A new store model, called the Starbucks Pickup with Amazon Go, is debuting in New York City. It is “a striking symbol of Starbucks’s quiet brand transformation from warm gathering spot to tech-enabled caffeine depot and of the challenges the company faces today,” per Fast Company.

Read the whole story at Fast Company »

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