Volkswagen of America has selected CI&T as its North American digital agency of record.   

The global digital consultancy is leading strategy, design and development for VW.com and the myVW app. The incumbent was WPP, which won NA digital duties in 2018 along with creative and production responsibilities.   

CI&T’s VW team is currently developing generative AI-driven digital launches for the all-electric ID.Buzz, Tiguan and Taos models. 

“Digital is key to how customers experience the Volkswagen brand, and we’re focused on reimagining every touchpoint to be more seamless, intuitive, and valuable,” stated Rachael Zaluzec, CMO at Volkswagen of America. “Working with CI&T gives us the strategic insight, technical depth, and executional speed we want to bring bold ideas to life—with the goal of delivering real impact for both our customers and our dealers.” 

CI&T also works with major brands like Coca-Cola, Johnson & Johson, Nestle and others on AI transformation projects. In the auto sector it also works Audi (part of Volkswagen), Ford and others.