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Online Vehicle Retailer Inks Deal With NHL
- Sports Business Journal, Thursday, April 7, 2022 4:56 PM
Canada-based online car retailer Clutch has agreed to a multiyear partnership with the National Hockey League, becoming the official online pre-owned car retailer of the NHL in Canada, a new category for the league. The deal begins immediately and fans will see the Clutch brand displayed in camera-visible, virtual slot in-ice ads during all '22 Stanley Cup Playoffs and Stanley Cup Final games broadcast in Canada. Clutch also is launching a giveaway linked to the 2022 Stanley Cup Playoffs.
