Forsman & Bodenfors Taps Zuncic For New Global MD Role

Stagwell’s global creative collective Forsman & Bodenfors has appointed former DDB Chief Strategy Officer Eric Zuncic to the role of Global Managing Director. He will start at the end of April and report to Toby Southgate, Global CEO.  

Zuncic’s role is new and is in part designed to foster F&B’s developing unified global strategy. Zuncic will focus on helping to elevate the agency’s profile globally and fostering deeper collaboration across offices and with clients. He is also tasked with developing more impactful ways to solve problems for clients. F&B’s client roster includes Volvo, Goldman Sachs, and P&G. 

“I've always believed in creativity as the answer; but the question is really "how do you define the problem?" commented Zuncic. “Where can creativity become a competitive advantage? It may be a new business model or distribution method or reaching new audiences, or it may be an unforgettable way to communicate. But the goal is the same: to think creatively in ways that change how people experience the brand, the product or the category.” 



Zuncic has worked across brand strategy and identity, innovation, brand experience, communications, and digital transformation for brands like Domino's, McDonald's, MolsonCoors, Infiniti, Pepsi, Method, Ben & Jerry's, the NFL, Kraft, American Airlines, GSK, and Pernod-Ricard.  

His career includes stints at GEICO and Unilever. He earned a Harvard MBA where he worked with the founders of Mekanism to build its roadmap from production company to full-service agency. 

He also served at WPP’s Brand Union, and as Chief Strategy Officer at Crispin Porter + Bogusky, before joining DDB as North America Chief Strategy Officer in 2017.




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