IPG Optimistic About 2022, Ups Organic Growth Estimate To 6%

IPG CEO Philippe Krakowsky had good news for shareholders on first-quarter returns.

He touted a strong start to the year, with Q1 organic net revenue growth at 11.5%. That figure represents both solid performance in the U.S., with organic growth of 12.2%, and globally, at 10.2%.

Drilling down, first-quarter 2022 total revenue, which includes billable expenses, hit $2.57 billion, an 13.8% increase YoY from 2021. Operating income in the first quarter of 2022 was $245.7 million, compared to $243 million in 2021.

That translates as $2.23 billion in reported net revenue for the company, a jump of 9.8% from 2021. Net income was $159.4, with adjusted EPITA before restructuring charges at $273 million.

Most telling, Krakowsky said there were upticks in every world region for the company. 

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In fact, despite global uncertainties in geopolitics and economics, IPG has updated its revenue target for 2022. In February, he expected approximately 5% organic growth in 2022. “At this point, we are nonetheless increasing that outlook for the year to approximately 6% organic growth. Along with our expectation for adjusted EBITA margin of 16.6%,” Krakowsky reported at Thursday morning's earnings call.

WPP and Omnicom also recently raised full-year growth outlooks, citing similar uncertainties.

Krakowsky also noted that business operations were reconfigured as three reportable segments: Media Data & Engagement Solutions, Integrated Advertising & Creativity Led Solutions and Specialized Communications & Experiential Solutions.

In the first quarter, each segment grew at a double-digit organic rate: 11.5% at MD&E, 11.2% at IA&C and 12.5% at SC&E.

New wins in the quarter were touted, as well. FCB won new assignments from Hershey’s and Kellogg’s in North America. McCann won Velocity Global, hands grow [ph] out of the UK and Club Med Canada. And MullenLowe was named as creative agency of record by KFC.

Krakowsky  says the overall tone of the business remains “positive.”

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