Sports Leagues See Biggest Gains In TikTok Following

TikTok has become one of the most popular social media apps among younger consumers with its bottomless feed of viral short-form videos that are easy to view on mobile phones. Amid TikTok’s deep well of user-generated content from amateurs, a variety of businesses are creating content for the platform and …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications