Petco’s nonprofit arm is partnering with pet food company Blue Buffalo to fight the number-one disease-related cause of death for dogs and cats in the U.S.: cancer.
The disease afflicts one in four dogs and one in five cats.
The national nonprofit organization Petco Love continue its 13-year commitment to annual May Pet Cancer campaign with more than $18 million donated to date.
Pets are family and deserve lifesaving cancer treatments similar to those available to humans, says Susanne Kogut, president of Petco Love.
“Our goal is to make treatment accessible to more pets and their pet parents by supporting subsidized care options and research for better treatments,” Kogut says in a statement.
Petco Love works with 12 university veterinary oncology partners. Funded partners include: Colorado State University Foundation; Cornell Veterinary College; The Ohio State University Foundation; Texas A&M Foundation; University of California, Davis School of Veterinary Medicine; University of Pennsylvania, School of Veterinary Medicine; and the Virginia Tech Foundation.
Throughout May, Blue Buffalo and Petco Love will drive awareness of the pervasiveness of pet cancer, the need for early detection, and how pet parents can find support and/or help others in need.
Fighting pet cancer has always been a key part of Blue Buffalo’s mission, says Haley Perry, senior manager of consumer activation at Blue Buffalo, which will match all donations to Petco Love this month up to $75,000 to help fight pet cancer.
(However, Blue Buffalo has faced lawsuits in the past by consumers and other pet food companies regarding the health claims it has made in its advertising. In 2019, the FDA cited Blue Buffalo and 15 other brands that might be linked to dog heart failure.)
Consumers can visit www.petcolove.org/pethealth/Pethealth to donate and are encouraged to join the conversation @PetcoLove on Facebook, Instagram, and Twitter via #FightPetCancer.