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Hardee's, Carl's Jr. Plan Massive Brand Transformation

CKE Restaurant Holdings, the parent company of Carl’s Jr. and Hardee’s, plans to overhaul the restaurants, including extensive remodeling that will involve $500 million in investments. “The Franklin, Tenn.-based company said it will spend $60 million on what it is calling a ‘brand transformation’ that will include new digital menu boards at the drive-thrus and dining rooms, new equipment and streamlined menus to make the restaurants more efficient and employees’ jobs easier,” per Nation’s Restaurant News. “The remainder of the spending will come from franchisees, whose restaurants make up 94% of the two brands’ locations.”




Read the whole story at Nation's Restaurant News »

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