• by Fern Siegel , May 18, 2022

CreatorIQ, an influencer marketing platform, which has done work for AB InBev, Disney, Sephora and Unilever, named Tribe Dynamics co-founder Conor Begley as Chief Strategy Officer, a new post.

Begley will provide all CreatorIQ’s and Tribe Dynamics 450+ customers with strategic direction in influencer marketing, paid media activation, measurement and attriution. 

CreatorIQ acquired Tribe Dynamics for $70 million in September 2021, making it, per the company, the largest influencer marketing SaaS platform.

The deal brought together Tribe Dynamics’ advanced analytics and benchmarking solutions — utilized by beauty and fashion brands like Estee Lauder, Fashion Nova, and LVMH — with the ability to make those insights actionable via CreatorIQ’s Creator Intelligence Cloud.

“Now with CreatorIQ, I can't wait to help scale out our technology and thought leadership into all of the next big categories that CreatorIQ plays in, like entertainment, sports, gaming, automotive, and more.” Begley said.

Igor Vaks, CreatorIQ CEO Igor Vaks, said the acquisition would provide a “top-notch team of passionate professionals ... and allows us to provide even more value to our customers.”