Pay-TV Sub Losses Tick Up In Q1, Comcast, DirecTV Hardest-Hit

The rate of cord cutting is more or less continuing apace.

The country’s largest pay-TV providers, representing 93% of the market, lost about 1.955 million video subscribers in Q1 — up slightly from a combined loss of 1.91 million the year-ago quarter, according to Leichtman Research Group (LRG).

The loss was also about on par with that seen in Q1 2020.

Over the past year, these providers lost a combined 4.735 million subscribers, down slightly from the prior year’s combined loss of 4.82 million, noted Bruce Leichtman, president and principal analyst for LRG.

Top cable providers sustained a net loss of about 825,000 subscribers in 1Q 2022, compared to a loss of about 780,000 in Q1 2021.

Comcast and Charter had the largest losses: 512,000 and 112,000, respectively.

Satellite and telco services had a net loss of about 625,000, compared to a loss of about 865,000 subscribers in 1Q 2021.

DirecTV lost 300,000 subscribers, and Dish TV 228,000. Verizon Fios and Frontier lost 78,000 and 17,000, respectively.

Losses among vMVPDs accelerated in Q1. Top publicly reporting vMVPDs sustained a combined net loss of about 505,000,  versus a loss of about 265,000 in 1Q 2021.

Sling TV and Hulu + Live TV lost 234,000 and 200,000, respectively, and fuboTV was down by 73,500.

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