• by Fern Siegel , May 19, 2022

Life can be tricky. Skippy Peanut Butter latest creative makes some awkward moments easier. That’s the premise behind the “Go To Your Skippy Place” campaign.

The campaign, created by BBDO, is running on national cable TV, online video streaming and social media, such as Facebook and Instagram.

The target audience for the work is peanut-butter-switching adults 25-54 looking for protein-rich snack options. The commercials feature multiple Skippy Peanut Butter products, including Skippy Squeeze Peanut Butter packs and traditional jars.

Each 15-second spot features a young woman and begins with a calm moment showing her enjoying Skippy Peanut Butter before an iffy reality, too many roommates or manspreading on the subway, is revealed, ending with the tag: “Go To Your Skippy Place.”

Spots include "Roommates" and "Public Transit."

“Every day provides so many moments we could use a little Skippy Peanut Butter hug to get us through,” says Laura Fegley, Chief Creative Officer at BBDO Minneapolis. “There are so many deliciously uncomfortable scenarios we can all identify with in some way.” 

In March, Seattle’s Best Coffee launched its new Skippy Peanut Butter Collection, such as a Skippy Hot Choco and a Skippy Iced Choco Java.

Hormel Foods owns the peanut-butter brand.