On-Screen Representation Of Asians Jumps From Prior Year
- by May 19, 2022
Asian representation in television programming last year nearly doubled, improving the likelihood that advertisers can reach Asian American audiences, according to a report by TV ratings company Nielsen.
More than half of Asians surveyed said they were more likely to buy from a brand that advertises in shows that …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
