Publicis Groupe has appointed former Omnicom Media Group executive Scott Hagedorn to the new post of Global Chief Solutions Architect.
In the new role Hagedorn is tasked with designing what the company described as “agile” and “complex’ go-to-market solutions for clients that bring together the company’s capabilities in data, creativity, media and technology to drive growth.
Based in New York, Hagedorn will report to company CEO Arthur Sadoun and also join the holding group’s senior U.S. leadership team. The company said Hagedorn would serve as a “strategic partner to client leaders globally as they guide growth solutions.”
“With our transformation behind us thanks to future-proofing acquisitions like Epsilon and Sapient,” stated Sadoun, “now it’s about architecting solutions using all our assets across creative, media, data and technology.” He added that Hagedorn’s “proven creator mindset and mastery in harnessing data and technology will undoubtedly help drive success for all of our clients and their businesses during these dynamic times.”
Hagedorn was a rising star inside Omnicom, founding and nurturing its data platforms Annalect and Hearts & Science, before being named North America CEO in February 2019, succeeding long-time Omnicom media executive Page Thompson who retired. He announced that he would be leaving Omnicom two months ago via a missive he posted on LinkedIn.
“My approach has always fused current client needs with intuition of where the market is headed, creating the right solutions to help brands win now and in the future,’ said Hagedorn. ‘I look forward to joining the Publicis team and am excited to help bring together the best of its existing capabilities and find new areas of growth for its clients.”
Separately, Publicis confirmed that Samantha Levine Archer, also formerly of Omnicom Media Group, joins Publicis in partnership with Hagedorn in a US-focused solutions role. She too is based in New York.
Levine Archer spent the past decade in various leadership roles at OMG agencies, most recently serving as Chief Transformation Officer, North America. Previously, she held client technology & solutions and agency product roles at Hearts & Science, after spending nearly five years at Annalect.
Levine Archer joined earlier this month and Hagedorn’s appointment is effective in August.