• by Les Luchter , May 30, 2022

Fans of former football star Tim Tebow and his wife, model and former Miss Universe Demi Tebow, may wonder just how the two stay so chipper all the time.

Now we know. They get such services as cryotherapy (exposure to sub-zero temperatures), red light and IV drip therapy (receiving vitamins and minerals intravenously) from Restore Hyper Wellness, an operator of more than 140 health facilities nationwide.

That’s what we see in a new one-minute commercial from the couple, who became investors in Restore as well as brand ambassadors a couple of months back.

The two don’t discuss  these therapies directly, beyond Tim Tebow saying he wants to give his body “the right nutrients,” and Demi Tebow’s noting “that's why it's so important to take care of our bodies in every way that we can, so that you can be your best.”

But cryotherapy, for example, may hearken back to cold as a remedy for inflammation, but currently "isn't an FDA-approved treatment for any condition," according to Web MD.

Restore has also produced :30, :15 and :6 spots featuring the couple. Produced and placed in-house with production by Mission Driven Studios, the campaign is starting on Hulu, Facebook/Instagram and YouTube, chief marketing officer David Fossas told Marketing Daily. “This allows us to introduce Restore to new audiences with the longer, :60 and :30 spots, and remarket them with the shorter :15 and :06 spots to tell different aspects of the story.”

Social media posts by Tim, Demi and Restore itself are also a key part of the campaign.

Fossas said the Tebow campaign is an extension of “Restore. Do More," a master brand campaign launched in March with the same kind of media mix and :60, :30 and :15 spots, that “communicates Restore's mission of making Hyper Wellness accessible and affordable for people committed to feeling their best, so they can ‘do more’ of what they love.”

The earlier effort, Fossas revealed, drove a 12% increase in online appointment bookings over its first two months, a 16% quarter-over-quarter increase in online and a 113% year-over-year increase in new website visitors (Q1 2022 vs. Q1 2021), as well as increases in brand awareness and preference.

Restore’s peak target audience, he said, is “those entering middle age, when body aches, fatigue, and difficulty maintaining focus become an issue to manage,” but that “Restore really is a brand for everyone. We get just as many 12 year-old student athletes starting to compete in sports, as we do 70 year-old grandparents using Restore to feel their best and keep up with their grandkids.”

For the record, Tim Tebow is 34 and Demi Tebow is 26.

Launched in Austin in 2015, Restore plans to have over 200 locations open across the U.S. by end of 2022.