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Netflix Banks On 'Stranger Things' Brand Partnerships

Domino’s Pizza, Timex and Doritos are three brands that are linking to Netflix’s hit show “Stranger Things.” Back in 2019, for the show’s third season, Netflix worked with about 75 different brands on merchandise and product tie-ins "and it all added to and built upon the cultural momentum behind the show and the overall feeling that this was a unique collective event,” per Fast Company. “The series successfully replicated the feeling—and commercial licensing roster—typically reserved for the biggest blockbuster films.”

Read the whole story at Fast Company »

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