Intelligent content platform
PathFactory has hired Christine Polewarczyk as senior vice president, product marketing and research.
Polewarczyk joins PathFactory from Forrester, where she owned and led the B2B
content research agenda.
She will be tasked with helping clients provide content experiences that accelerate the buyer journey."
Dev Ganesan, CEO and president of
PathFactory, cited Polewarczyk’s “knowledge of the content ecosystem in B2B marketing and sales.”
Prior to joining Forrester, Polewarczyk served at such firms as
SiriusDecisions,, SDL, Cisco, SAP, and TechTarget in various leadership and consulting roles.