Chevy Extends Collaboration With Black Media Group

Chevrolet and the National Newspaper Publishers Association are extending their six-year partnership with the naming of a program ambassador. 

American actor, model and entertainer Terrence Jenkins, better known as Terrence J, will help lead the “Discover the Unexpected” program. 

Jenkins, who is a graduate of North Carolina A&T State University with a mass communication degree, says he “understands the value of historically black colleges and universities, which is why I am passionate about this opportunity and eager to engage with up-and-coming HBCU students pursuing journalism and marketing.”

The National Newspaper Publishers Association is a 79-year-old trade association of the more than 200 African American-owned community newspapers from around the United States. 



As one of the largest Black-owned media resources in America, NNPA delivers news, information, and commentary to over 20 million people each week. 

“Discover the Unexpected” provides 11 students from around the nation internships and scholarships to explore marketing roles focused on General Motors’ vision for an all-electric future and journalism through NNPA.

Jenkins will kick off students’ fellowship experience in New Orleans, following the NNPA convention that includes a Chevrolet Bolt EUV adventure challenge to promote team-building and education surrounding electrification, journalism and marketing. 

Chevrolet placed five students within different areas of the marketing function to gain experience in content creation, media integration and strategy development. The NNPA placed six students with publications across the country to focus on digital and social content creation, in addition to covering events such as the NNPA conference in New Orleans.

The program “is pivotal in our mission of reaching diverse audiences through amplifying their perspectives,” says Steve Majoros, vice president of Chevrolet Marketing, in a release. 

Chevrolet will award each fellow a $10,000 scholarship and a $5,000 stipend. Following the 2022 program completion, DTU will provide 49 HBCU students with more than $600,000. The experience spans a 10-week program from June 6 to Aug. 12.

Next story loading loading..